Make Yourself A Self-Promotion Brochure

Published: 02nd August 2007
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Brochures as promotional materials are very effective especially when you can list all your product and service offerings in so many pages. But do you know that color brochures can be self-promoting as well? In fact, when you develop your color brochure printing project, you can create your marketing materials into something that can do the work by themselves.

Here are some suggestions made by designers and marketers to provide you with a brochure that is effective and at the same time self-promoting:

1 - Know what material can help you with your need.

Ask your marketing managers and sales representatives what they think would help them with their sales campaign. Selling is hard enough without the props and equipment to go with every demonstration your sales agents make everyday. They would be the ones to know what would help them sell your products more effectively. It may be business cards, or promotional products- combine these things with your brochures and you'll be able to make your color brochure printing pieces more effective marketers.

2 - Consult with experts and professionals.

Having experts and professionals on your side can go a long way in helping you develop a self-promotion brochure for your products and services. They definitely would know what would click with your target audience. However, the downside with consulting with the experts is that your brochure printing schedule might move slowly. Experts and professionals tend to be very cautious when it comes to their creations so it might take a while for them to complete your brochure printing project.

3 - Customize your brochures according to your target.

Your four color brochures should catch the eye of your target audience. What better way to do that than to come up with a personalized brochure printing design that is close to their hearts? You can select pictures and images, particularly for your cover that would be attractive to your particular target clients. If your prospects are from the group of pet lovers then put a cute puppy on your cover. Then again, many graphical photos and images are quite pricey, and still some may require you to pay costs for the right to use the image. So bear in mind that personalizing your cover may increase your brochure printing expense.

4 - Be careful with what you put in your list.

List a wider variety of products. Don't limit yourself. Your brochures wouldn't be effective anymore if what you have on your brochure list won't be available by the time your target audience sees them. Your products would definitely change in a matter of months or even weeks. So be careful in listing down your products.

Creating your self-promotion brochures can help you get enough exposure for your products, as well as help you increase your sales. So the next time you're thinking of developing your brochure printing project, start working on a self-promoting one, and let your color brochures do the marketing for you.


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